|
Sub Rosa is a strategy and empathic design studio based in New York City.〔(【引用サイトリンク】title=How Experiential Marketing Has Changed in a Social-Local-Mobile World )〕 Sub Rosa's name is Latin for "conversations had in private."〔(【引用サイトリンク】title=Advertising Age 2013: Shingerviews )〕 Michael Ventura founded the company in 2004 and serves as its CEO.〔(【引用サイトリンク】title=Inspired Problem-Solving )〕〔(【引用サイトリンク】title=How to plug consumers into experiences )〕 ==History== Michael Ventura founded Sub Rosa in 2004.〔〔 The company was largely focused on digital work until 2008,〔 when Sub Rosa implemented a media agnostic approach to work on digital projects as well as strategic and experiential assignments. Advertising Age named Sub Rosa the Small Agency of the Year in July 2010. Sub Rosa partnered with General Electric to create the GE Works Centre in Kings Cross, London for the 2012 Summer Olympics.〔(【引用サイトリンク】title=We Are Sub Rosa )〕〔(【引用サイトリンク】title=Sub Rosa Transforms King's Cross Gym for GE )〕 Sub Rosa also worked with General Electric for the launch of the "Garages powered by GE," a series of workshops and programming with hands-on access to advanced technologies including 3-D printers and laser cutters.〔(【引用サイトリンク】title=Sub Rosa Develops First Brand Campaign For Color Expert Pantone )〕 The first GE Garage was unveiled at South by Southwest in partnership with BikeTexas, which included bike racks designed and welded for the city of Austin's bike share program. Additionally, Garages by GE held events in San Francisco, Virginia, Washington, D.C., Boston and New York.〔 In 2011, Sub Rosa and GE produced a campaign aimed at changing the mammography and breast-cancer experience. 〔(【引用サイトリンク】title=GE Mammography: Redesigning the Women's Breast Health Journey )〕〔(【引用サイトリンク】title=GE Wants To Redesign Your Breast Cancer Experience )〕 In March 2013, Sub Rosa worked with Syfy to create a brand activation for the television series ''Defiance''.〔(【引用サイトリンク】title= SXSW 2013, SYFY and Esurance steal the show )〕 The company launched ''La Petite Mort'', a biannual creative writing and photography publication featuring works of the company's employees in January 2014.〔(【引用サイトリンク】title=Sub Rosa Launches 'Orgasmic' Print Publication )〕 Sub Rosa developed the creative work and concepts for Pantone's 2014 and 2015 annual Color of the Year campaigns.〔 Additionally, Sub Rosa created the company's "Make It Brilliant" platform. In April 2015, Sub Rosa's founder and CEO Michael Ventura, in partnership with his wife Caroline, founder of fine jewelry line BRVTVS, opened the retail boutique Calliope. It connects to And&And, a multi-use studio space for activities curated by Sub Rosa.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Sub Rosa (company)」の詳細全文を読む スポンサード リンク
|